Pinterest is more than just a platform for discovering recipes or home décor ideas it’s a powerful tool for promoting your business. With its visually-driven appeal and robust search functionality, Pinterest allows businesses to connect with a broad audience and drive meaningful engagement.
To make the most out of Pinterest as a marketing platform, you need to optimize your profile, create compelling content, and strategically engage with your audience.
Best Practices to Utilize Pinterest to Promote Your Business
1. Make sure you have your Pinterest profile in a straight manner
The introduction is what matters most. It is therefore important to polish your profile before you can make more interest for users who visit your profile.
Your bio on your profile must be complete enough to give newcomers an idea of your business and the type of service or product you provide.
A full-featured profile that is in line with your brand’s identity is crucial when using Pinterest to promote your business.
So, what do we do?
Here are the changes you must make on your profile to optimize the profile’s performance to be effective for Pinterest marketing:
- Logo for your profile: The logo you choose for your profile is the image of your business Make sure that it’s unique to you. Additionally, it should be the same across all social media platforms to prevent confusion.
- Cover image: The cover image allows communicate your brand’s visual appeal. Create a stunning and visually appealing cover image that is also reflective of your brand’s image more clear.
- Website URL: Add your website’s URL to boost the rate of conversion.
- Description: Your description of the brand should be concise and clear however, it should contain all the information regarding your brand.
- Feature boards: The feature board is the introduction to your profile’s content. It could turn on or off your visitors to your profile. Therefore, make sure that you present your best ideas on the feature boards you create. Include keywords in your profile’s description to make your profile more search-friendly.
2. Create your following on Pinterest
Pinterest is about generating new ideas for your followers. It’s an excellent way to interact with your followers by sharing ideas and new concepts and engaging in two-way dialogues about your particular niche.
If you’re trying to take a proactive approach to building your brand Here are three steps you must be doing more often than you do:
Engage: In addition to that golden rule about regular posting for greater engagement which we’ll discuss later in the article, you should begin engaging in commenting, pinning, responding and liking the pins of Pinterest profiles that are relevant to your field.
Oh, and there’s a final thing.
Engaging and following the top players in your industry increases the chance that they will follow you back and or re-pinning your content. This can increase your reach with their followers.
Invite to join Pinterest’s Group board feature can be an important tool in creating an active and loyal group of users. It is possible to invite other pinners to contribute their ideas to the Group boards.
Collaboration: The Group Boards allow you to collaborate with brands, with access control features on boards.
Note: To download your favourite Pinterest images, use a Pinterest image downloader for quick and easy access.
3. Create inspirational content for Pinterest
Pinterest has a focus on images. According to Pinterest 49 percent of Pinners believe they build an improved relationship with their favourite brands through visual search.
What goes into creating an invigorating Pin?
Before you begin deciding on the color scheme and fonts or the type of content consider the idea you intend to communicate with your fellow pinners. Only the best ideas translate into the top pins.
To enhance and transform your concept into a fantastic Pinterest pin, it is important to follow the guidelines from Pinterest:
Visually appealing: Pinterest suggests using the 2:3 aspect ratio (1000 1500 x 1000) for all of your photos so that they don’t become cut off. The aspect ratio you choose is a good choice to appeal to the 85 percent of users who connect to Pinterest on mobile devices.
Content that is focused on your brand: Avoid using lifestyle or abstract images that highlight products or offerings. Place your brand on the map.
A clear and concise description: Your description is concise and easy enough to get pinners to learn details about your pin.
Include your logo: In any pins you create to increase the image of your brand. Don’t put it in the lower-right corner, where Pinterest displays the icons for products.
Text overlays: Add text to your image to provide it with more meaning and strengthen the message. Pinterest reports that posts with calls-to-action within the overlay resulted in an increase of 6% in sales.
Action-packed Pinterest: Create exciting pins, so people can think about how your product might be the most appropriate fit for them. Pinterest states that pins that show people using a product or service were 67 per cent more likely to generate offline sales growth.
4. Consistent pinning
Your Pinterest pins should be constant. While doing this be careful not to post a large amount of pins within just several minutes. Keep your pins all across the entire day.
How do you keep your cohesion?
Utilize Pinterest tools, like SocialPilot to make the process of pins multiple times throughout the day or the month easy.
Additionally, Pinterest has a feature for scheduling pins. However, if you have multiple Pinterest accounts as well as other social media sites and other social media networks, then SocialPilot is the best tool to be aware of.
As you go along you’ll discover that your company has secret times when it is the best time to publish on Pinterest. Plan your pins with them.
5. Find seasonal trends to plan your plans on Pinterest
People utilize Pinterest for holidays and events way before turning to any other social media site.
Pinterest recommends posting seasonal content 30 to 45 days before the holiday when your pinners’ targets make choices.
Do you have a plan? It’s a good idea to plan it.
In its 2019 guide to seasonal insight, Pinterest reveals the fact that, in 2018,, more than 56 million requests were conducted for Valentine’s Day 38 million were made for Easter and 321 million for December’s holidays.
We suggest that you use SocialPilot’s content calendar feature for media to make it easier for you to take care of creating, planning and scheduling seasonal content ahead of time.
6. Make use of Your Hashtags efficiently on Pinterest
As with every social media platform hashtags on Pinterest are an excellent method to make your content searchable and gain more people to engage.
For effective use of hashtags use them effectively, make sure to be specific and descriptive and use hashtags that are relevant to the content of your pin. Pinterest suggests using as many as 20 relevant hashtags that are trending and relevant in your pins to increase the reach of your pins.
But, be careful not to over-stuff.
Don’t make use of hashtags just to make a point of using them, and you’ll end up with pins that are stuffed with super cool hashtags but a little vague. Be sure to keep a balance between popular and niche-specific hashtags.
7. Utilize Promoted pins to find your market
If you’re determined to increase customers and sales through your Pinterest company account, move ahead and begin creating Pinterest-related Pins.
Why?
According to statistics, 50 percent of users have bought following the advertisement Pin. Promoted Pins offer a great opportunity for marketers to increase the results and reach their investment because Pinterest averages $4.30 gross profit for every dollar spent on advertising.
Pinterest ads can help you reach millions of people who go through Pinterest daily to discover or purchase your services and products according to keywords, interest and location, as well as age and many other demographics.
8. Shop the Look Pins
Shop the Look Pins is a different feature of Pinterest to increase sales for businesses. The collection of pins speeds up the process of purchasing the product featured in the form of a Pinterest pin.
It is possible to tag every product in a pin by using a URL for the product. Once clicked, it will redirect visitors to the product’s page eliminating the need for having to manually go through the site and searching for the item before purchasing it.
Pinterest has also added the Shop tab within the profile section of your business account. You can now display an inventory of your products in one place.
9. SEO enhance the performance of your Pinterest business account
Pinterest is an image search engine.
Similar to every other search engine, Pinterest also uses keywords as a way to place your content higher within search result pages. We recommend proofreading your keywords for your name on your Pinterest profile and board name, as well as your description of your pin and the bio of your profile.
The addition of relevant keywords to your profile bio will allow people to easily discover your profile by searching for you on Pinterest.
10. Include a Pinterest “Save” button on your site.
The addition of the “Save” button to your website is among the most effective Pinterest business strategies you could make use of to get noticed by users on Pinterest.
The “Save” button “SThe ave” button allows anyone to save images they like from your site through their Pinterest accounts using your website’s address embedded within the post.
Its Pinterest “Save” button not only gives you exposure on the platform but will also bring other pinners to come to your website.
11. Dive into Pinterest Analytics
Now you’ve got you’ve got your Pinterest promotion running It’s time to analyze the results.
Pinterest analytics can assist you in understanding your ongoing marketing performance and show you how you can improve it more efficiently.
Your Pinterest for Business account lets you dig more deeply into your analytics for your profile. You will be able to easily view the total number of clicks and engagements you have gathered on your boards and pins.
In addition, you can also view the in-depth audience insights of every user who has been exposed to or interacted with any of your pins within the last 30 days.
The audience section lets you gain important information, like the locations of your followers and their gender, age, and the time they are the most active on Instagram.
